Privacy Policy

Last updated: 4th November 2025

Swale Landscaping (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website www.swalelandscaping.uk, contact us through our forms, use our WhatsApp chat feature, or otherwise interact with us.

1. Who We Are

Business name: Swale Landscaping
Website: https://www.swalelandscaping.uk
Email: info@swalelandscaping.uk
Phone: 07823 774831
Registered Address: 23 Harper Way, Sittingbourne, ME10 3FA

For the purposes of data protection law, we are the “data controller” of your personal information.

2. Information We Collect

We collect and process the following types of personal data:

a) Information you provide directly

When you contact us, you may provide:

  • Your name
  • Email address
  • Phone number
  • Any message or information you include when contacting us via the website contact form or WhatsApp chat

b) Information collected automatically

When you visit our website, certain data is collected automatically through Google Analytics 4 (GA4), including:

  • IP address (anonymised by Google)
  • Device type, browser, and operating system
  • Pages visited, time spent, and referral source

This information helps us understand how visitors use our website and improve our services.

3. WhatsApp “Click to Chat” Feature

Our website includes a WhatsApp chat icon that allows you to contact us directly through WhatsApp.
When you click the WhatsApp icon, you will be redirected to the WhatsApp platform, operated by WhatsApp Ireland Limited (or WhatsApp LLC outside the EEA).

When using WhatsApp:

  • Your communications are governed by WhatsApp’s own Privacy Policy, available athttps://www.whatsapp.com/legal/privacy-policy.
  • We will only use information shared via WhatsApp to respond to your enquiry and provide customer support or quotations.
  • We do not add you to any WhatsApp groups or use your number for marketing messages without your explicit consent.

4. How We Use Your Information

We use your information to:

  • Respond to your enquiries and messages (via the contact form, WhatsApp, or email)
  • Provide quotes, appointments, and services
  • Improve our website, content, and user experience
  • Analyse website traffic and visitor behaviour through Google Analytics
  • Comply with legal obligations

We do not sell, rent, or share your personal data for marketing purposes.

5. Lawful Basis for Processing

We process your personal data under the following lawful bases:

  • Contractual necessity: To respond to your enquiries and provide services or quotes.
  • Legitimate interest: To improve our website and service quality.
  • Legal obligation: To comply with UK laws and record-keeping requirements.

6. Data Retention

We keep your data only for as long as necessary:

  • Contact form and WhatsApp enquiries: Up to 12 months after our last communication.
  • Analytics data: As retained by Google Analytics (usually 14 months).

You can request deletion of your data at any time (see Section 9).

7. Cookies and Tracking

Our website usescookies for analytics via Google Analytics 4.

Cookies are small text files stored on your device to collect standard internet log information.
You can manage or delete cookies through your browser settings at any time.

For more details, visitwww.aboutcookies.org.

8. Data Sharing and Storage

We may share limited data with:

  • Website hosting providers, to ensure functionality and security
  • Google, for analytics
  • WhatsApp, if you choose to contact us via their platform

All data is stored securely within the UK or the European Economic Area (EEA). If any data is transferred outside the EEA (e.g. by Google or WhatsApp), it is protected by appropriate safeguards such as Standard Contractual Clauses.

9. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate information
  • Request deletion of your data (“right to be forgotten”)
  • Object to or restrict processing
  • Request data portability
  • Withdraw consent (where applicable)

To exercise these rights, please contact us at info@swalelandscaping.uk.
You also have the right to complain to the Information Commissioner’s Office (ICO):www.ico.org.uk

10. Security of Your Information

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or loss.

11. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in law or our practices. The updated version will always be available on this page with the revised date shown above.

12. Contact Us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us at:
📧info@swalelandscaping.uk
📞07823 774831